To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…
When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials…
If you want to find out more about African-Americans and their viewing habits and what kinds of entertainment they consume and when and why, you…
Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…
Black buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report. The study on African-American consumer trends found that the percentage of Black people attending college or earning a degree has increased to 44 percent for men and 53 percent for women, and the number of […]
