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Tiffany & Co. hiring Grace Coddington (former Vogue creative director) as their creative director for an ad campaign was one of the best decisions the brand could have made. Whispers surrounding the campaign were made at the end of April, but the nature of the campaign was not revealed until now:

The Fall ad campaign features Eclipsed star Lupita Nyong’o, along with model Christy Turlington, actress Elle Fanning, and model Natalie Westling.

I love that Grace had a diverse group based on age and race.

The campaign was shot by David Sims in partnership with Grace for Tiffany & Co. The final shot of the actress and Broadway star against the blue background is stunning:

Caroline Naggiar, Tiffany’s chief brand officer, stated:

“For generations, Tiffany has defined the true meaning of legendary style. For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections.”

The campaign features multiple Tiffany collections and will debut across multiple publications surrounding fashion, luxury, lifestyle, and travel in September.

PHOTO CREDIT: Instagram, Getty


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Lupita Nyong’o Shares Her Legendary Style For New Tiffany & Co. Campaign  was originally published on