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Jay Z

Source: Frederick M. Brown/Getty Images Entertainment / Getty

Rapper Jay-Z has released a provocative trailer Kill JAY-Z on Tuesday, June 27, in advance of his highly anticipated new album, 4:44.

Filmed in black and white, the promo spot features a teenage boy sprinting through an alleyway with faint sound of sirens heard in the background. The boy sports a black t-shirt which reads: “stay black.” Watch the trailer below.


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