IT Cosmetics is a brand that develops its products with leading plastic surgeons. They are known to create innovative and problem-solving makeup that uses anti-aging technologies and high-quality ingredients to provide eye-catching results. Their latest product is Superhero Mascara.
IT Cosmetics promises to stretch and widen your lashes with their elastic stretch volumizing mascara. The mascara arrived in an oversized box that made me so excited to rip it open!
The mascara formula isn’t overly thick and the brush is straight. Superhero promises to wrap each individual lash in a “volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes!” Initially, I was a little skeptical as most mascaras promise to do one, but not all three beautifying properties.
I applied the mascara beginning at the base of my lash and wiggling them in an upward motion to evenly distribute the formula. The formula isn’t overly thick, so you might be tempted to over-apply. Don’t. All you need is two coats for everyday wear! I moved from root to tip and was pleasantly surprised to see that my mascara was not clumping. Woot!
This mascara definitely adds volume and definition to your lashes. This side by side shows you how Superhero takes my lashes to new lengths!
Superhero will definitely be a mascara that I use. Continue adding more mascara if you want an even more dramatic look. The formula is thin enough that it makes it buildable. The formula has collagen, providing conditioning as you coat. The mascara definitely allows for a dramatic that I love.
You do it all – and now your mascara does, too!