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Scarlet-hued and finger-staining, Flamin’ Hot Cheetos have a devoted following among students across the country who often ditch a healthy lunch for a soda and a crinkly snack bag.

The artificially flavored and colored junk food even has a preteen YouTube rap hit devoted in part to it.

“Snack, snack, snack, crunch,” goes the refrain of the song, which was released in August by a Minnesota YMCA. “I can’t get enough of these Hot Cheetos and Takis.”