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If you’ve thought about eating more vegetarian or vegan foods but aren’t sure where to start, then mark your calendar for Monday, April 23  that’s when the fourth annual VegWeek celebration kicks off!

VegWeek 2012 falls right after Earth Day from April 23-29 and is a fun way to highlight the many benefits of vegetarian eating as well as explore a wide variety of meat-free foods. Join the thousands of people nationwide—including elected officials and community leaders—by pledging to choose vegetarian foods for seven days.

It’s easy: simply pledge today and you’ll get a free Vegetarian Starter Guide, including recipes and product coupons. Each day of VegWeek you’ll also receive an e-mail with even more meal ideas, nutritional information, product recommendations, and motivational tips. Tweet or share our Facebook page to ask your friends and family to pledge, too!

After all, vegetarian eating is as easy as substituting tangy marinara for meat sauce, opting for black bean burritos instead of beef tacos, or enjoying creamy soy or rice milk in place of cow’s milk. VegWeek offers a wonderful chance to get creative in the kitchenvisit for recipes and a list of items to include in your grocery cart, new-to-you products, and other resources.