Papa Johns, which last year blamed slumping sales on the NFL’s handling of player protests, is ending its sponsorship of the league.
“While the NFL remains an important channel for us, we have determined that there are better ways to reach and activate this audience,” CEO Steve Ritchie said a conference call to discuss the company’s quarterly earnings.
Papa John’s has been a league sponsor since 2010. It will keep its partnerships with 22 of the individual teams.
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