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Branding is about being authentic, owning your story and using  it to relate & reach others.

Contrary to popular belief, it has nothing to with perfection. Look at Oprah Winfrey. Do you think she won the world over by only expressing how much she had it together? Or was it her courage to stand in her story and say “me too”?

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Deya Directive: Take Back Your Power  was originally published on