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Mathew Knowles thinks that Solange‘s elevator fight with Jay Z was a masterfully executed marketing ploy.

Everyone’s been keeping a much closer on Jay and Beyonce since video of Solange going HAM on Hov surfaced back in May. There have been persistent divorce rumors for Bey to contend with as she and Jay set out on their joint tour this summer.

The video came out right around the same time that hip hop’s hottest couple announced their On The Run Tour. The fight couldn’t have been brough to light at a worse time, or could it?

Mathew said during a recent radio interview that Jay may have been taking a hit so that the whole family could prosper. He and Bey wanted to make sure that their tour would bring in big bucks (not that they really have to worry about that).

“You have to sometimes ignite that tour. It’s called a Jedi Mind Trick,” He explained to a 104.1 KRB this week “[It] fools you a lot of times, so things you see sometimes…”

The hosts were skeptical that Beyonce, Jay Z and Solange knew exactly what they were doing when Soloange started swinging on Hov after the Met Gala this year.

Mathew maintained his position that this was nothing more than a staged incident to spark even more interest around the On The Run Tour. “All I know is Jedi Mind Trick. Everybody’s talking about it,” he said, pointing out how the family scandal translated into big bucks. “Ticket sales went up. Solange’s album sales went up 200 percent.”



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Oh, Really?!: Mathew Knowles Claims Solange and Jay Z’s Elevator Fight Was Staged  was originally published on