Don’t underestimate JT. Justin Timberlake who has put out his third album after taking a 7-year break is seeing record number sales. The 20/20 Experience, release March 15th, has sold a reported over 960,000 sales in its first week. According to music related sales information tracking system Nielson SoundScan, it is only the 19th album to so. What do the people over at RCA Records find responsible for the albums numbers? Smart marketing. Timberlake noticeably did much less marketing and instead decided to go for fewer but more noticeable promotion. Most noticeably, his weeklong appearance on Late Night with Jimmy Fallon, appearance at the Grammy’s, Saturday Night Live, and teaming up with Target. Wow!
—Alexis Holliday
