When Iman spun her brand to back a make up line for women of color in 1994, the market reacted favorably. Just two years after launching Iman Cosmetics at J.C. Penney, the company registered sales of $25 million and went on to sign a deal with Proctor & Gamble to distribute her cosmetics to the mass market. But things didn’t go as planned according to the supermodel, as stores like Walgreens didn’t want to position her goods prominently.
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