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When getting professional head shots, the general rule is, less is more.  The purpose of a headshot is to highlight YOU, so keep your look clean and simple.  Avoid busy patterns, statement jewelry, unnatural make up looks.  All of these things will detract from the central focus…YOU.  Avoid fashion choices that are too trendy to prevent your photos from being dated.  Aim to take a fabulous shot that can be used for years to come.