For the second year in a row, Jay-Z will be performing at the annual music festival, South By South West. Roc Nation’s marquee artist linked up with American Express for the Amex Sync Show. Blue Ivy’s father will perform the show on March 12 at 7 pm CST, which will be live streamed on Youtube.
Shawn Carter’s concert is part of American Express’ latest Twitter experience. Cardholders will be able to tweet special hashtags to receive special offers and discounts from certain retailers. Jay-z and American Express also are allowing fans to tweet song requests and unlock a digital concert poster.